User-generated content (UGC) is any form of content, such as videos, blogs, reviews, comments, photos, etc., that is created by users of a company’s product or service. UGC has been shown to be incredibly important for companies, as it can help with lead generation, building brand awareness, and even increasing sales. Also, according to Offerpop 93% of consumers want user-generated content when deciding about a purchase, and according to CMO Council UGC can lead to a 5.6% increase in conversion rates.

Why use user-generated content?

UGC is a powerful marketing tool because it provides valuable insights into what customers think about your product or service. It also helps build trust and credibility, as potential customers see that others have had positive experiences with your brand. When used effectively, UGC can be a powerful way to improve your marketing and sales efforts.

What’s more, UGC is often more cost-effective than traditional marketing methods, as it relies on customers to create content, rather than the company having to pay for advertising. With all of this in mind, it’s no wonder that user-generated content is predicted to become even more important in the coming years.

Tips for UGC

If you’re not already using UGC as part of your marketing strategy, then now is the time to start. Here are a few tips for getting the most out of UGC:

  1. Make it easy for customers to leave UGC.
    Make sure your product or service has an easy-to-use review system in place. This could be a built-in review system on your website or a link to an external review site.
  2. Encourage customers to leave UGC.
    Make sure your customers know that you’d appreciate their feedback in the form of UGC. You can do this by including a call-to-action on your website or in your follow-up emails.
  3. Monitor and respond to UGC.
    Be sure to keep an eye on the UGC being left about your brand. Respond to positive reviews and address negative ones professionally.
  4. Use UGC in your marketing.
    Feature customer reviews, testimonials, and social media posts on your website and in your marketing materials. This will help show potential customers that others have had positive experiences with your brand.


User-generated content can be a valuable addition to your marketing efforts. By making it easy for customers to leave UGC, monitoring and responding to it, and using it in your marketing, you can improve your sales and build trust and credibility with potential customers.